Mc Donald's

McDonald's has its origin with Richard and Mac McDonald in 1937 opened the first fast food restaurant in California in 1948 he moved to San Bernardino, California, (USA), with Speedee your pet a burger man, enterprise high level of sales.

The story has a setback when in 1954, Ray Kroc, a provider of machine shakes, visit the site and see farther than others, offering to generate franchise to MacDonald, the McDonald brothers gave him rights to Kroc exclusive commercialization and exploitation of the McDonald's franchise business.

On April 15, 1955 was opened in Des Plaines, Illinois (USA) the first local McDonald's Corporation, in July the second, in Fresno, California, during 1956 and added 12 restaurants in 1957 were already 40.

Kroc made McDonald's the largest quick-service organization in the world basing its success in operating philosophy: Quality, Service, Cleanliness and Value.

In 1963, McDonald's asked Willard Scott, a well-known clown Bozo stage name, dear to the American public, which had lifted the program to create a new character, and arises Ronald McDonald's,

In 1961 Ray Kroc purchased the McDonald brothers' actions in U $ S 2.7 million, in parallel opens Hamburger University in the basement of a restaurant in Illinois and there is the golden arches logo.

In 1965 the chain celebrates its tenth anniversary with the initial public offering of shares to U $ S 22.05 each. In 1966, McDonald's is recorded on the Stock Exchange in New York with the ticker symbol MCD, to date the shares are in U $ S 94.

 

This schedule has been the installation of McDonald's:

1970: Costa Rica

1971: El Salvador and Panama

1975: Nicaragua

1985: Mexico: October 29, located on the peripheral side, south of Mexico City.

Venezuela: August 31, in Urbanisation El Rosal, Caracas.

Argentina: Buenos Aires on Avenida Cabildo.

1990: Chile and Russia.

1991: Uruguay: November 18, 1991 in Montevideo Shopping Mall

1995: Colombia: July 14, 1995, the Andean Trade Center Bogota

1996: Peru

1997: Ecuador

In 2000, McDonald's acquired three new brands: Donatos (pizza chain), Chipotle Mexican Grill (Mexican food for more affluent consumers) and Boston Market (a chain of chicken).

In 2010, McDonald's has a presence in 119 countries and territories around the world. It is estimated that serve 58 million customers a day in a total of 31,000 restaurants employing more than 1.5 million people.